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CV

Professional Summary

Master’s educated and results driven recruitment and admissions professional, who has been in education for 15 years, with 10 years in higher ed recruiting, prospect management and career cultivation. Strong communication, interpersonal & leadership skills. Comfortable with leading  outreach initiatives such as: location visits, presentations, workshops, webinars, phone interviews, zoom calls,  e-mail, and text. Comfortable with managing staff and expectations. Effective at managing and engaging prospective students turning them into enrolled students. Strong student first values, while providing top level customer service all while enhancing the organization's bottom line. 

Skills

Leadership  Student Centered Service     Enrollment Management    Branding     Marketing Campaign  Creative Techniques    Staff Management  
Social Media    Events Content    Recruiting   Diversity Initiatives    

Work Experience

2022-

Director of Recruitment  -NC State University

Head of all Admissions and Recruitment for Department from top of the funnel to acceptance and enrollment. Launched new online program. Manage Budget, & Staff.

  • Boosted recruitment 51% in 3 years

  • Reduced attrition and increased retention by 12%

  • Shaped strategic relationships with Partners and key stakeholders, ensuring alignment between business objectives and talent strategies

  • Orchestrated overhaul of the recruitment process and how to engage with applicants

  • Accelerated response time to prospects

  • Supervised and coached Recruitment Committee and Student Services Coordinator

  • Maintaining 2.4M budget and organizational investments in sourcing and talent acquisition

2019-2022

Associate Director of Admissions -NC State University

Head of all Admissions and Recruitment for Department from top of the funnel to acceptance and enrollment. Launched new online program. 

  • Implemented and executed strategic new student enrollment marketing and recruitment plan

  • Launched and developed online program format in order to increase enrollments while managing residential program

  • Established online Prerequisite program to attract students from a wide variety of program

  • Increased diverse population by 24%

  • Partnered and secured relationships with departments, universities, and student groups in order to increase enrollments and build long term funnel

  • Collaborated with Marketing/Communication team to devise branding campaign

  • Surpassed enrollment goal for new program within the first year

  • Supervised admissions committee and application coordinator

  • Advisor for Honors Society

2017-2019

Assistant Director of Marketing and Prospect Management- UNC Chapel Hill

Manage social media marketing and prospective student development, for the Master of Accounting (MAC) Program, at UNC’s Kenan-Flagler Business School. Lead MAC social media recruitment strategy. Produce social media content and event promotion.

  • Managed scoring system to track website traffic and begin content strategy and engagement to turn visitor into a full fledge prospects and applicants

  • Developed  social media strategies to build a presence on platforms such as  LinkedIn building a following of over 5500+

  • Project Management and Liaison for prospect management and marketing teams

  • Assisted in developing diverse students through mentorship programs

  • Expanded program brand nationwide

  • Engineered a system and new techniques to target prospective students

  • Built strong organic following leading to 1000+ extra applicants

  • Served as industry expert

2015-2017

Senior Admissions Advisor- ECPI University

Drive production and university growth through handling all one–to-one admission counseling from initial phone call and email, through interview, application process, registration and enrollment.

  • Increased student population by 26% year over year

  • Improved university retention by 18% by follow up initiatives

  • Created marketing social media videos, and pictures to drive higher turnout for events

  • Developed & trained peers in order to increase talent and recruitment expertise

  • Achieved company goals of expanding enrollment and program, making it the most profitable on campus

2011-2015

Master Admissions Counselor- ITT Technical Institute

Led admissions and recruitment in lead generation and nurturing and all other admission counseling initiatives, including but not limited to: heavy phone and email campaigns, campus events, marketing and research, interview, and all intake procedures.

  • Awarded Tier 1 leading recruiter

  • Rated #1 in Student Satisfaction

  • Upgraded new employees training to improve techniques and grow student population while cultivating a team culture

  • Managed recruitment for 3 different departments growing each departments overall revenue

  • Partnered directly with Financial Aid team helping students to secure funding

2008-2011

Director/Parent Liaison (Acting VP)- Madison School of the Arts: Kids Unlimited

Managed afterschool program and led daytime activities during traditional school hours, built curriculum, provided small group education, in charge of behavioral management and handled community outreach and engagement between 600 students, 35 teachers, 5 direct reports and the community.  

  • Led recruitment efforts increasing the size of the program by 100% in just one year

  • Hired 20 new employees and over 100 new volunteers

  • Oversaw behavioral management and handled community outreach and engagement between 600 students, 35 teachers

  • Supervised team of 5 direct reports

  • Increased student success rate and performance on standardized testing

Education

2013-2015

Master of Arts: Human Services Counseling

Liberty University

2021

Collaborative Leadership: Developing an Empowered and Agile Organization

Harvard-Extension School

Bachelor of Arts: Psychology

University of Toledo

Bachelor of Arts: Counseling

University of Toledo

2013

Certified Professional Coach

International Coaching Federation

Interests

Some of my interest include:

  • Being a Dad

  • Photography

  • Painting

  • Boxing

  • Coaching

  • Sports

  • Technology

  • Interior Design

  • Nature

  • Animals

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